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Podcast: The Marketing Marriage
Episode: Ep 30 Ricardo Fort - A Bridge to Brand Relevance.
Description: Sport and entertainment are a few of the most powerful tools left in the marketing arsenal that have the ability to make people stop what they’re doing and care about your brand. Needless to say, they’re also some of the coolest areas in which marketers dream to work. According to Ricardo Fort, they represent a bridge and a shorcut to brand relevance in people’s lives. Ricardo has been fortunate to experience the most epic moments in the World Cup, the Olympic Games, and the Super Bowl as part of his job description. A list that could make n...