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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
Description: Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.Cory Boone, Technical Marketing Manager at Edmund Optics, is a big believer in content marketing for engineering companies, as you'll hear in this episode. He has found that through content, the company builds trust and credibility and stays top-of-mind with prospects and customers. Edmund Optics' multi-faceted content strategy includes daily videos which range from broad and basic, such as how optics are used in the world around us, to technical challenges where optics and photonics can b...