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Podcast: FOMO Sapiens with Patrick J. McGinnis
Episode: Susana Saeliu on Building a D2C Pillow Company
Description: Welcome to FOMO Sapiens, the podcast about entrepreneurial thinkers who don’t just follow the crowd but instead take their own path to success in business and in life.In this episode, we'll be talking with Susana Saeliu, founder of Pluto, a direct-to-consumer pillow company that rose to prominence on Shark Tank.Saeliu's company has disrupted the traditional pillow industry by using data-driven insights to design the perfect pillow, building a strong brand that resonates with customers, and offering a unique sleep trial that allows customers to test out their pillows before committing to a pu...