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Podcast: Warrior Cloud
Episode: E27. Unlock the Secret to Unbeatable Branding with This Simple Trick!
Description: As a firearm instructor, I'm always looking for ways to gain a competitive advantage in the marketplace. Over the last few weeks, I've been diving deep into the topic of strategic positioning and I've learned something fascinating - the power of vocabulary in creating a unique selling proposition.
During a recent podcast episode, I heard about how changing the vocabulary of your offer can create a strategic position for your products. For example, the MacBook's Retina display and P90X's "muscle confusion" are just fancy ways of describing something that already exists in the market. However, by using a...