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Podcast: The Content Cocktail Hour
Episode: Start up ideas are easily copied. Distribution is not with Blake Emal at Riverside
Description:
Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.1:12 Conversation with Blake5:00 Advice to creators8:16 Gaining internal buy-in11:30 Reciprocity15:40 Stand out from competitors18:50 Distribution22:20 Strategic distribution26:02 Future of distribution30:30 Advice to marketers33:30 OutroSign u...