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Podcast: Remarkable Retail Podcast
Episode: This One Goes to 11
Description: "Great brands don't chase customers; customers chase great brands."- Gary Friedman, CEO Restoration HardwareWe are on to #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty.In unpacking this essential we discuss how to own the "real estate of the mind," and what we mean when we talk about "experience" as something other than the latest bright shiny object. Drawing...