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Podcast: Remarkable Retail Podcast
Episode: Treat Different Customers Differently with guest Bridget Brennan, bestselling author and CEO of Female Factor
Description: "Without data, you are just another person with an opinion.”- W. Edwards DemingWe move on to the 5th Essential ("Personal") in Steve's Essentials of Remarkable Retail framework, delving into the criticality of defining our core customer (including who are offering is NOT for), why the "1 to 1 future" envisioned by Don Peppers and Martha Rogers in the mid-nineties took so long to manifest, importance realizing that no customer want to be average and what it means to be data-led.With our special guest Bridget Brennan, we explore ways deeper customer insight ca...