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Podcast: Remarkable Retail Podcast
Episode: Retail's New Front Door with guest Stephan Schambach, author and CEO & Founder, Newstore
Description: “We no longer go online, we live online”- GoogleIn our discussion of the 4th Essential ("Mobile") in Steve's Essentials of Remarkable Retail framework we probe how smart devices have created a world where we can always be shopping and the new best location for our brand is wherever the customer happens to be with their smart device. Mobile is the ultimate silo-buster, allowing for an increasingly blended shopping world where the lines between physical stores and e-commerce are blurred.Adding to our conversation of how mobile is becoming the new front door...