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Podcast: Remarkable Retail Podcast
Episode: The Customer is the Channel with guest Rob Mills, EVP, Chief Technology, Digital Commerce and Strategy Officer at Tractor Supply Company
Description: “Silos belong on farms.”- Bob Thacker, former, Sears VP MarketingWe're moving on to the 3rd of the "8 Essentials of Remarkable Retail": Harmonized, which revolves around the idea that we must drop our channel-centric thinking, processes and metrics, embrace the blur that is shopping today and see the customer as the channel."Harmonized" retail moves us beyond omni-channel. It's not about being everywhere--or simply providing a seamless experience--we have to show up in remarkable ways in those moments that matter the customer journey. When we not only resolve discordant notes, but focus on "...