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Podcast: Let's Talk Loyalty
Episode: #26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do – but the power and potential of these programmes is extra-ordinary – as proven by flybuys Australia when it recruited a million members in its first week alone!Phil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.In this episode of “...