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Podcast: Behaviour Change Marketing Bootcamp
Episode: E43 How to apply behavioural science to internal comms with Melina Palmer
Description: This episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you."
Melina is an applied behavioural economist with a passion for helping people use behavioural economics aka behavioural science. In the episode we explore the difference between behavioural economics and behavioural science and Melina explains in a fun, engaging way how change is like riding an elephant and what to do when you smell cookies.
Melina runs the global consultancy The Brainy Business, teaches behavioural ec...