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Podcast: Startup To Scale
Episode: 103. Merchandising for Emerging CPG Brands
Description: Most brands arenβt investing in merchandising and theyβre losing on shelf. Merchandising is the process of placing your product in store, at the right places to get in front of the right consumers with the best offer. This includes everything from making sure your product is actually on shelf to setting up out of aisle displays.Join me as I talk with Georgios Tzafis, VP of sales specializing in Emerging Brands at Trax Retail.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and...