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Podcast: Inner Sircle
Episode: POV: On the good practice of doing social audits from time to time.
Description: Saturdays are great for audits:
Audit Competition-
Over your morning coffee, as I am doing right now, take a look at the social handles of some brands you consider to be your competitors and observe what they are up to. Not because you are competing with them for likes or followers, but more to see how they are approaching messaging and conveying USPs. You can find some incredible learnings by observing what your competitor set is doing.
Audit Aspirational Competitors-
Next, take a peek at some brands that you feel just crush it on...