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Podcast: Inner Sircle
Episode: New Year's Resolution: Get out there and try with something new, like TikTok
Description: Don't be a headline reader about a platform such as TikTok and dismiss it without actually rolling up your sleeves and getting in there to assess for yourself.
Yes, it is not so straightforward.
Yes, it skews young.
Yes, it is new and less intuitive for us older folk.
but...
YES, it represents massive awareness and opportunity! So, you need to reconcile those if you want to put yourself and/or your brand in a position to win. Isn't that what we are all trying to do here anyway? 🤔