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Podcast: MTM Visionaries
Episode: DoorDash And HP Marketing Leaders Unpack The Art And Science Of Non-Linear Storytelling
Description: In a world supercharged with countless channel options and new AI technologies like ChatGPT, marketers have to iterate content in multiple formats to tell their stories well. How do the best brand storytellers of our time ensure they “stick the landing” no matter where their content shows up? It requires a marketer who thinks like a scientist and works like an artisan to master non-linear storytelling in our current age. In this episode, we brought together two Visionaries who encompass this style of marketing on the Visionaries Podcast–David Bornoff, Head of Brand Marketing at DoorDas...