Want to create an interactive transcript for this episode?
Podcast: How I Do Content
Episode: How to Create a Client-Attracting Lead Magnet with Kate Emiley
Description: You have your email list because you’re a smart business owner…But how the heck do you grow it beyond your mum and your best friend?Now I don’t know about you – but I don't hand over my email address to any old business or simply because they told me I should sign up for their email list.People are spoilt for choice so you gotta give them a pretty good reason to hand over their email address and sign up for your email list – not to mention get them to stay there...