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Podcast: Marketing Against The Grain
Episode: Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)
Description: People don’t want to follow brands.Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader.About AnkurRecently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfo...