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Podcast: The ReLaunch
Episode: How to Build a Brand that People Love
Description: How do you create a brand that people genuinely love? Creating connections with your customers and audience is key! Dr. Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn, is the world's leading academic expert on brand love. On today's show, Hilary and Dr. Ahuvia will explore the psychology of brand love, the importance of real consumer/client experiences, and cultivating emotional ties so you and your business can stand out in a crowd and attract loyal, loving customers.