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Podcast: PR After Hours with Alex Greenwood
Episode: Lead Generation Done Right with Josh Sweeney
Description: Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales. They also discuss how to niche down and focus on marketing dollars, and how to take advantage of existing assets to build relationships.
Sweeney is a seasoned entrepreneur, whose relentless drive has given him the platform to build big ideas and even bigger companies. One of his successes, Atcore Systems, was acquired in 2016 by a leading partner in the CRM industry. Experiencing the impact of various sales and marketing challenges...