Want to create an interactive transcript for this episode?
Podcast: Public Key
Episode: Web3 Marketing for the Next Evolution of Brands on the Blockchain
Description: Web3 Marketing for the Next Evolution of Brands on the Blockchain
Collecting emails and phone numbers for marketing purposes seems a little outdated and CRMs like HubSpot and Salesforce are unable to take advantage of the power of on-chain data and insights, which has everyone wondering, what does web3 marketing look like?
In this episode, Ian Andrews (Chief Marketing Officer, Chainalysis) looks to answer this question by sitting down with marketing tech co-founders, Antony Gardez (CPTO) and Samir Addamine (CEO) of Absolute Labs to understand what Wallet Relationship Management (WRM) is and how it’s tak...