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Podcast: The Glossy Podcast
Episode: Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’
Description: Since Revolve Group’s Raissa Gerona was last a guest on the Glossy Podcast four years ago, a lot has changed about the company and Gerona’s priorities as chief brand officer. For starters, Revolve has entered the beauty category and begun growing a menswear business. It’s also appointed Kendall Jenner as creative director of its luxury-focused e-tailer, FWRD. And — oh, yeah — it’s gone public. As for Gerona, she’s expanded her marketing focuses far beyond influencer trips and Instagram — after all, Revolve has a reputation for innovating to uphold. However, she did confirm that the annual Revolve Fe...