Want to create an interactive transcript for this episode?
Podcast: eCommerce Badassery
Episode: 212. A New Way to Think About Subscription eCommerce with Ben Fisher of Rodeo
Description: Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business.
Â
But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page.
Â
Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He started his development journey as a kid, selling strawberries door-to-door so he could buy programming books. He went on to create Carthook, a post-purchase upsell app fo...