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Podcast: The Revenue-Driven CMO
Episode: Using The Marketer’s Compass - Lia Davidson - The Revenue-Driven CMO - Episode # 093
Description: Today’s guest is an amazing marketer and leader that has spent over a decade in education marketing and sales. Lia Davidson is the CMO of EAB and the creator of the CONNECTED conference. Lia shares her framework of the Marketer’s Compass which can be used to evaluate individual marketers and marketing teams.  Takeaways: The north and south ends of the marketer's compass are the opposite ends of thinking strategically versus tactically. The east and west axis on the compass represents the left and right brain thinking that marketing requires. Great m...