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Podcast: Africa Business of Sport Podcast
Episode: E41: Saudi Arabia's Booming Sport Sponsorship Sector – Dr. Rayan Karkadan
Description: In this episode, Senior Business Development Manager at RISE, Dr. Rayan Karkadan, joins Edem and Jabu to discuss Saudi Arabia's ambitious national sport strategy, how sport development fits within Saudi Arabia's Vision 2030, the data and numbers behind the commercial impact of Cristiano Ronaldo's move to Al Nassr, the importance of storytelling when creating content for Saudi Arabian sport and the latest sport and entertainment infrastructure developments in the country such as Qiddiya.
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