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Podcast: Making Sales Social Podcast
Episode: 11 Ways to Leverage Curated Content on LinkedIn
Description: We said what we said. Sometimes curating content is better than creating original content, especially for social selling! Suppose you or your company have the time and resources to create original content, and you send it to many people on LinkedIn to start a conversation. And the reality strikes, they don't respond because, more often than not, many people on LinkedIn will see your original content as another pitch. On the other hand, sending them curated content from reputable sources or influencers they're already following can get you a different, more positive reaction. So how do you successfully leverage curated...