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Podcast: The Content Cocktail Hour
Episode: How to Level Up Website Conversion In a Way That Connects with Jane Serra of Justuno
Description:
Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. Sheâs also the Founder and podcast host of âWomen in B2B Marketing.â Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isnât enough, if they arenât becoming customers. She wants modern-day marketers to get over their âconversion aversionâ and personalize the funnel.0:51 Conversation with Jane1:35 Women in B2B marketing3:25 Justuno7:10 Optimize whatâs working14:45 Personalization17:45 Traffic19:18 Pillars of modern-day conversion27:04 Exit offers and native advertising29:25 Outro <...