Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: How Thingtesting Became Yelp for DTC and CPG Brands
Description: What role do reviews have in building a business and how can they aid in building community? What is the value of print versus in-person events and the typical stream of digital content? Listen in to hear what Natalie Sportelli as she tells us about the future of commerce.“The Trustworthiness of Tone”{00:07:42} “What really sets us apart is creating a Yelp equivalent of trusting other people's experiences with brands to help inform your own.” - Natalie{00:12:46} There is really interesting psychology behind why people like to write reviews, whether it be to help the brands or to he...