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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Creating Digital Experiences from Prospect to Upsell with James Kessinger, CMO at Hushly
Description: This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey. James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to marketers like us, and shares the data that Hushly has aggregated from their platform on ABM for cybersecurity buying.
About James: James Kessinger has been the CMO at Hushly over the past 5 years. He’s e...