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Podcast: Pivoting Through Life
Episode: Finding Your Niche
Description: Finding your niche is probably one of the most critical things you will do in your company. You can't please everyone, but you can put in the time and effort with a specific demographic. Niching up or down, you need to identify who your target it and what they need/want. When you can be the expert in your product or service, you create strong differentiators for your customers! Niching leads to opportunities in profitability.
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A Little About Me:
I am an Indiana native who migrated down...