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Podcast: The Run Revenue Show
Episode: Here's what people get wrong about GTM alignment with CRO Mike Weir
Description: Marketing team creates pitch deck. Sales team doesn't like pitch deck. Sales team creates their own pitch deck. Marketing team gets frustrated.  And…the cycle continues.  Sales and marketing teams are working toward the same goal–revenue…so why do they so often work against each other to get there.  On this episode, Mike Weir uncovers his secrets of go-to-market team alignment as a former marketer to now CRO at the highly-trusted peer-to-peer review site G2. Listen as he shares how to close the information gap in sales to dr...