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Podcast: Escape Your Limits & LIFTS
Episode: EP 186 - What Makes Planet Fitness Successful? It's NOT What You Think!
Description: What's the secret of Planet Fitness's massive success? Planet Fitness isn't really known to attract members who are super in shape and is often the butt of jokes when it comes to the fitness industry. Did you know that more than 40% of its current members had never even stepped foot in a gym before signing up? Planet Fitness has a competitive business model, strong brand, and low-cost memberships, but that's not necessarily how it became the leader in fitness franchising. Many people believe it's the no-frills atmosphere, simple selection of machines...