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Podcast: Bourbon Pursuit
Episode: How to Scale a Brand on Sourced Whiskey with McCauley Williams, CEO of Big River Distilling
Description: Building a brand on sourced whiskey is difficult. When you’re not the one distilling the product, it’s hard to be price competitive. At the same time, you're at the mercy of the market on barrel availability so it's hard to determine the continuation of a product. In this episode, we're joined by McCauley Williams, CEO of Big River Distilling, who is behind brands like Blue Note Bourbon and Riverset Rye. We talk about how to run a large scale business that relies on sourcing and how you protect the brands flavor integrity for the future.Show...