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Podcast: The Better Than Rich Show
Episode: Data-Driven Secrets to Business and Political Success with Phillip Stutts | The Better Than Rich Show Ep. 70
Description: In this episode of the Better Than Rich Show, hosts Andrew Biggs and Mike Abramowitz interview Phillip Stutts about the importance of understanding your customer before creating marketing materials. Phillip emphasizes the need to gather data on demographics and psychographics to effectively target your audience. He also expresses concerns about the long-term impact of artificial intelligence in marketing. The hosts and Phillip conclude by discussing the importance of authenticity and happiness over material wealth.
Topics Covered:
00:00:00 Phillip Stutts discusses data-driven decision making with top national personalities
00:03:51 The effectiveness of negative ads in politics
00:05:28 The use of...