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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Meet The Customer Where They Are Or Become Irrelevant
Description: #StephenDenny is at the forefront of the new frontiers of marketing. He rips up the old ways of doing things in favour of adapting to how B2B buyers now expect to be treated and are behaving based on leading edge research on how customers actually behave in the real world.
He spends his life at the intersection between culture & technology:
The future of the brand/consumer relationship
The future of the digital footprint
The future of work
Crowded digital markets mean buyers are filtering through the noise. Few brands really manage to differentiate and...