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Podcast: The UnNoticed Entrepreneur
Episode: How the cashback, arbitrage and aggregations strategy can help you gain 50,000 customers; with Frank DeBlasi
Description: Get Noticed! Send a text.In this episode, host Jim James interviews Frank DeBlasi, co-founder of Hoopla Doopla, a loyalty shopping site that rewards customers with cashback from over 5,000 retailers. Deblasi explains that Hoopla's business model is based on aggregation and arbitrage: merchants pay Hoopla a commission for every sale made through the site, and Hoopla gives a portion of this commission back to customers as cashback. To attract merchants, Hoopla joined affiliate networks, such as CJ's, and applied for affiliate programs that allowed them to access the merchants' creative resources, such as promotional offers and coupon...