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Podcast: Public Key
Episode: Innovation in Sound and Art: The Bang & Olufsen NFT Journey
Description: Innovation in Sound and Art: The Bang & Olufsen NFT Journey
With luxury brands entering the NFT and web3 market at rapid speeds, Bang & Olufsen is not only planning to create an immersive metaverse experience with their high end audio equipment, but also provide digital and physical assets to enhance the experience.
In this episode, Ian Andrews (Chief Marketing Officer, Chainalysis) chats with Christoffer Østergaard Poulsen (Senior Vice President, Business Development & Brand Partnering at Bang & Olufsen) to explain how they are combining nostalgic audio equipment with bleeding edge web3 technology and NFTs.
Christoffer sh...