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Podcast: The Innovative Founder
Episode: #43: How to Write Persuasive Copy... Without Having To Be a Master Copywriter w/ Mike Capuzzi
Description: Key Takeaways:[9:15] – What’s exciting in Mike’s life?[10:47] – Mike’s initial thoughts on his developed automated tool, CopyDoodles[15:36] – The evolution of technology throughout the years[19:58] – Mike shares his journey into the business of direct marketing[28:11] – What Mike learned about marketing from his Nana[34:44] – Mike’s inspiration for creating CopyDoodles[39:54] – Mike shares his exciting story about Dan Kennedy[43:23] – Where Mike’s concept about bite-sized books came from[49:43] – Mike’s thoughts on Audible, Kindle, etc., and how to use them effectively[53:23] – How to use your expertise to build trust[58:50] – MIke’s Rant: In the...