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Podcast: Taste Radio
Episode: How OWYN Went From DTC Upstart To An $85M Omnichannel Giant Killer
Description: Founded by professional athletes, OWYN is rooted in the concept that vegan and allergen-free ingredients are "only what you need" from protein and sports nutrition beverages. But what do challenger businesses need to disrupt legacy categories and outperform the brands in those spaces? According to OWYN CEO Mark Olivieri, great taste and great data. Launched in 2017, OWYN markets a core five-SKU line of RTD protein shakes made with 20 grams of plant-based protein, a "Pro Elite" line made with 35 grams of protein, and zero-sugar meal replacement beverages and protein powders. OWYN debuted as a...