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Podcast: B2B Revenue Leaders
Episode: How to Develop a Successful B2B Testing Strategy | Scott Stouffer (scaleMatters)
Description: Scott Stouffer, Founder and CEO of scaleMatters, joins Dustin on this week's episode to discuss the do's and don'ts of go-to-market experimentation for B2B businesses. In this episode, Dustin and Scott discuss how businesses waste time and money running ineffective tests, what you should focus on when determining which tests to prioritize, and more.
You can learn more about scaleMatters and how they identify issues in your funnel over on their website. You can also reach out to Scott vis his email if you have any questions on the topics discussed today.