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Podcast: The CU2.0 Podcast
Episode: CU 2.0 Podcast Episode 243 San Francisco Fire CU Wants To Be Your Side Bank - the Creation of the Campaign with Josephine Chew
Description: Send us Fan MailGo – right now – to this CU Times story about a new, bold marketing campaign from San Francisco Fire Credit Union, a $1.7 billion institution. This is unlike anything else you have ever seen from a credit union – promised.On the show today is Josephine Chew, who tells how SF Fire came up with the campaign and why.The why ought to be obvious. For many – especially wealthier – members a credit union account is a side bank relationship. And that’s OK. The credit union has a very real pos...