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Podcast: TUKATALKS
Episode: Prof. Dr. Gerrit Heinemann | Intelligent Retail - Brick and Mortar, E-commerce, Direct to Customer
Description: Tell us what you think! (SMS)Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. He is one of the most distinguished retail experts in the German-speaking world. Heinemann has 20 years of commercial experience, in every position from apprentice to CEO of a European retail group, and is now one of the leading e-commerce researchers.In addition to more than 400 specialist articles, he has written 25 books specializing on the most relevant retail topics, including Intelligent R...