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Podcast: The Revenue-Driven CMO
Episode: Differentiation Doesn’t Matter, Distinctiveness Does - Bryan Law - The Revenue-Driven CMO - # 094
Description: Every marketer has heard how vital differentiation is to success, but today’s guest has a different point of view and the data to back it up. Bryan Law, the Chief Marketing Officer of ZoomInfo, joins this episode to provide his marketing expertise which he has built over two decades of leading marketing teams at companies like Salesforce, Google, Tableau, and Deloitte. Bryan explains why being distinct is more important than being differentiated, why your brand’s messaging should be the same across segments, and how to discover the category entry points for your brand.  Takea...