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Podcast: The Content Cocktail Hour
Episode: Hijacking Frequency and Recency Bias with Margaret Kelsey
Description:
Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.0:00 Introduction1:14 Conversation with Margaret3:25 Throw away the playbook?8:05 Bad B2B marketing10:50 Do more with less16:45 People buy from people18:11 Hijacking freque...