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Podcast: Find My Catalyst Podcast
Episode: Navigating Revenue Challenges with Mary Grothe
Description: "A CRO is a holistic revenue leader. They are not a glorified sales leader. They own all of revenue and they have to be able to see the entire customer lifecycle from ultra top of funnel brand awareness into the marketing funnel, into the sales funnel, into the purchase point, through implementation, adoption, retention, expansion and advocacy. A great CRO owns this and understands it." Mary Grothe Guest Bio Mary Grothe is a multi-talented entrepreneur and the CEO of House of Revenue, specializing in the holistic diagnosis and resolution of complex revenue challenges. With a s...