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Podcast: Today in Digital Marketing
Episode: Why You Should Publicly Praise Your Competitors
Description: In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?Tod speaks with Ling...