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Podcast: Crank & Boom Podcast with Toa Green
Episode: 5. Finding Your “Why” – How to Hone the Mission of Your Business
Description: As entrepreneurs, it's easy to get lost in daily tasks and lose sight of the bigger picture. Knowing your “why” — or your purpose — for starting your business can keep you focused and motivated, especially during the challenging times. Toa shares her own mission statement for Crank & Boom, and why knowing the "why" behind the creation of your product or service can help you make better decisions for your business, create a stronger brand, and ultimately lead to greater success. Toa’s highlights from the episode: Your mission should align with the values you have for yo...