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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 871 – The Dollars Are In The Data
Description: There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It's often attributed to Peter Drucker (but his organizations said it was not him initially).
But when it comes to measurement… what happens when you are measuring the wrong things? Does that lead to doing the wrong things and inaccurate data?
Humans will tend to engage anywhere between 30 seconds to 30 minutes on your website. What you want to measure is that engagement.
What you want to measure first is what are the engagers engaging with. That can be found by looking at what pages are gettin...