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Podcast: The Glossy Podcast
Episode: New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations
Description: When Liz Eswein and Quincy Moore launched New York or Nowhere (NYON) in 2020, they were intentional about focusing on community first, then a product after. NYON, birthed from Eswein's @newyorkcity Instagram account (currently at 1.5 million followers), first hit the scene with digital downloads such as phone backgrounds and a coloring book. Now, the 3-year-old company has become best known for its apparel and art prints featuring its brand name. Since its inception, NYON has entered physical retail, opening its first flagship store in NYC's Nolita neighborhood in October 2022. The brand has also forayed into product collaborations, including w...