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Podcast: B2B Revenue Leaders
Episode: Shifting to a Strategic Video Testimonial Mindset | Sam Shepler (Testimonial Hero)
Description: Sam Shepler, Founder and CEO of Testimonial Hero, joins Dustin on this week's episode to discuss how the buyer journey is changing and why only using late-stage peer evidence isn't enough to close a deal anymore. They explain how prospects are seeking social proof earlier in the process, why you need the right peer evidence at the right time, and how to think about using testimonial videos strategically.
If you want to shoot Sam a question or give him a follow to see more tidbits on customer stories and video testimonials, you can connect...