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Podcast: My Worst Investment Ever Podcast
Episode: Andrew Muller – Test Your Ideas to Know What the Market Wants
Description: Before becoming a marketing entrepreneur, Andrew Muller worked for Microsoft in their pay per click (PPC) division. His company (Andrew Muller Creative) now specializes in a new type of hyper-agile market testing called The Market Testing Incubator, where he’s able to test hundreds of ideas in a month (his average market test costs $2.63, which is about 50x cheaper than the industry standard) intending to lower lead costs.He helps clients who are spending thousands on media buying a month but aren’t getting the return on investment (ROI) they need. “An ounce of prev...